Services

Creative Direction • Concept Development • Treatment Development • Visual Identity

This was a fun project and collaboration with Atlantic Records’ artist Tay Money, Chicago based Production company No More Heros and myself as co-Creative Director of this viral song Asthma Pump. The treatment I created (snippets below) was a fun and energetic play on Jayne Fonda/80’s aerobic theme. From the copy and story progression, to the image sourcing and font type, the idea was to emphasize Tay Money’s unique brand of playful humor and sex appeal her fans love.