Services

Concept Development • Visual Identity • Advertising • Branding • Digital Design • Print Design • Tagline

Ariel Butler, CEO and Founder of SHEA ADE, like most women with type 4 hair, struggled with finding effective products that were affordable and uncomplicated. There were thousands of videos and blogs online that taught her the basics of natural hair but information regarding her hair type was scarce and still is. As an engineer, she used her knowledge of chemistry and her passion for self care and wellness to uplift and enlighten black people through SHEA ADE.

Through our discovery process we revealed SHEA ADE’s passion for education and upliftment for natural hair and explored colors, fonts, language and iconography that represented SHEA ADE consistently and thoughtfully. The result was the affirming tagline, “Your Hair, Your Healing”, curated by myself, the first iteration of the brand’s design and this product now in talks with Target.